Sales Copy Confidential

First, I’d like to point anyone interested in writing better sales copy–which means making more money–to http://salescopyconfidential.com. You need this e-book, and it is a steal at $9.

Second, I practice what I preach: I’ve tested several combinations of page elements and came up with some interesting findings:

1. My old page header drastically hurt response (to the tune of 50%). I created a simple header; perhaps one created by a professional artist would help. But for now, my response rate is much higher without any header at all.

2. The current headline, “How to Sell Anything to Anyone on the Internet”, outdid the old by about 30%.

3. My audio intro increased conversions by 30% compared to not using it. Chalk one up for web audio.

That’s all for now. Just wanted to share that info.

== Ross ==