First, I’d like to point anyone interested in writing better sales copy–which means making more money–to http://salescopyconfidential.com. You need this e-book, and it is a steal at $9.

Second, I practice what I preach: I’ve tested several combinations of page elements and came up with some interesting findings:

1. My old page header drastically hurt response (to the tune of 50%). I created a simple header; perhaps one created by a professional artist would help. But for now, my response rate is much higher without any header at all.

2. The current headline, “How to Sell Anything to Anyone on the Internet”, outdid the old by about 30%.

Long-time Midnight Marketer News subscribers as well as those who’ve followed my activities online for a while are probably aware that I’ve re-released Sales Copy Confidential as a commercial product. It is no longer freely available anywhere on this web site.

Those of you who got it for free earlier may be wondering if it is worth $9 to upgrade. As strange as it sounds, I don’t really know. I tightened up the copy and made minor changes to chapters 1-5, and completely rewrote chapter 6, Passing the Test. The new sixth chapter is all about Google’s Web Site Optimizer, a truly magnificent bit of multivariate testing software.